Window displays are one of the most effective ways to draw attention to your store. With the right balance of eye-catching designs and welcoming environment, you can capture the interest of passersby and convince them to cross the threshold and take a look at your store and its many offerings.
Your store’s window display is likely to be one of the first impressions your store will have a prospective customer, so it’s often worthwhile to invest in making it a good one. Here’s how printable window graphics can help you achieve that.
As you build a window display, you want to be bold. That doesn’t mean going overboard and flooding your display with a litany of mismatched props but instead means you need to be specific with your messaging and deliberate in your delivery of that message.
Like HubSpot says, “Cliches repel attention. They sap your window display’s creativity and can’t activate the prefrontal cortex, which is the part of the brain responsible for experiencing emotions.” This is precisely what you don’t want to happen when someone looks into your window display. If you're going to market your store and its products successfully, then you need to tap into emotion.
Being bold and inventive with your displays can help you accomplish this. Instead of merely filling the scene with products, try and frame them in a way that tells a story. Then, once you’ve found a good setup, you can maximize its effectiveness with a well-placed window graphic.
Graphics can be as dramatic or subtle as you want, but when designed and implemented well, they can take an already compelling display and catapult it into a level of success that will make sure your audience doesn’t soon forget about it.
Find Your Focal Point
Any good design needs a focal point, something to capture the viewer’s attention and give them an anchor to latch onto. This is true for painters, and it’s true for your window displays as well.
When you’re trying to determine what your focal point should be, or where you should position it, consider the following questions from Small Business Trends: “Where do you want the viewer’s eye to go first? What do you want them to see next?” Ultimately, the answer is up to you, but Small Business Trends does suggest that you should always strive to “Group items together in a way that leads the eye throughout the display.”
Your business window graphics can even be your focal point! With Digital Window Graphics, for example, you can print graphics that create exciting optical illusions that change depending on the viewing angle. These can be a great way to surprise your audience, make them stop in their tracks for a closer look, and step into your store to see what your retail interiors may have in store.
If you’re ready to take your window displays to the next level, then reach out to us today and see how our UV curable printing process can provide your store with stunning graphics that are sure to ignite interest in your brand and all of its offerings!