Retail window displays are an opportunity to captivate passersby and leave a lasting impression. But constantly updating traditional displays can be costly and time-consuming, often disrupting your storefront. Digital window graphics offer a flexible, eye-catching alternative, allowing retailers to refresh their look as frequently as needed—without the high price tag of frequent redesigns.

That’s why an increased number of outlets are pivoting to cost-effective digital graphic films that can be easily installed and quickly swapped out. Along with lowering the overhead associated with a retail window display, they improve foot traffic and leave a lasting impression. These are hot-trending ideas for retail window displays that may work for you.

1. See-Through Window Displays

Shopkeepers with exceptional interior décor may not benefit from separating the window display from a view of the interior. By that same token, a plain glass window adds little value in terms of attracting passersby and drilling the brand into people’s consciousness.

One of the ways these types of stores are enjoying the best of both worlds involves large format window films that draw attention to the storefront and also allow potential customers to see inside. The see-through window display approach can be accomplished by designing exciting highlight graphics that attract attention but don’t block the view of the interior. Examples typically include flower-power images, flora, and iconic logos.

2. Top-Heavy Window Displays

Building on the concept of a see-through display window, installing alluring graphics on the upper portion of the storefront glass presents another opportunity. Whether you are targeting walking traffic or cars passing by, bright colors, eye-catching designs, and branding imagery can run the full width without blocking views of the interior. This approach has been widely successful for businesses such as restaurants, mattress and furniture outlets, car dealerships, and other operations that benefit from garnering attention for their showrooms.

3. Partial View Window Displays

If you require a shopping window display and do not necessarily have a great deal of space to work with, a partial view solution may be perfect. This strategy typically displays one or more of the popular products with graphic enhancements.

For instance, if your retail store sells high-end watches, the top and/or sides of a physical watch display would be used to promote those products. It’s not unusual to position an enlarged image of a watch from a desirable brand over a well-lit display inside. Installing temporary window films to surround physical displays is a versatile storefront marketing strategy worth considering.

4. Digital Tint Displays

Sometimes, the most effective way to enhance a retail storefront window is simply by changing the color. Large format films can effectively cover plate glass windows to give them a subtle tint. This design idea allows potential customers to see the layout of the outlet or infuse a color overlay to a traditional window display.

The general idea is to change the ambiance in a way that makes either the interior décor appear interesting and appealing or changes the way clothing, toys, and other products are presented. Full-length window film tints rank among the most cost-effective ways to vary the tone. They are generally easy to install and replace.

5. Dual View Window Displays

Creating a window display for a business with windows on two sides of the corner of the building can be tricky. It’s not usually advantageous to have potential customers looking straight through to the other side. That being said, completely blocking one side doesn’t take full advantage of your marketing opportunities.

One of the more effective ways to utilize corner window displays is to create a wrap-around graphic (tiled). The advanced technologies employed by industry-leading large-format printers can account for structural elements that hold the glass in place. A deftly planned wrap-around window film provides seamless continuity that piques the interest of walking traffic.

Contact LINTEC of America for Superior Large Format Window Graphics

Architectural window films can transform storefronts, office spaces, and building facades by capturing people’s imagination. We hope these retail window display ideas inspire your marketing strategy to attract new customers. If you’re considering large-format window display films, LINTEC is here to help. Contact us today to explore how our solutions can elevate your space.