---
title: 3 Ways to Boost Your Company’s Environmental Branding
description: Get the most from your environmental branding initiatives with eco-friendly recycled materials and these three simple steps.
image: https://blog.digitalwindowgraphics.com/hubfs/Screenshot%202022-07-15%20112804.jpg
---

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## 3 Ways to Boost Your Company’s Environmental Branding

August 08, 2022

![Screenshot 2022-07-15 112804](https://blog.digitalwindowgraphics.com/hs-fs/hubfs/Screenshot%202022-07-15%20112804.jpg?width=2118&name=Screenshot%202022-07-15%20112804.jpg)

Sustainability initiatives and eco-friendly branding are an important part of appealing to modern buyers. Your digital printing business can take a few simple steps to improve your environmental branding to target these eco-conscious buyers:

## **1. Invest in eco-friendly, recycled printing materials.**

You can boost your environmental branding by offering and promoting a line of printing products made from recycled materials that reduce waste and protect the planet.

[Eco-friendly window graphics](https://blog.digitalwindowgraphics.com/6-benefits-of-recycled-window-films) from LINTEC of America are made from a minimum of 80% recycled PET plastics from sources like plastic water bottles. Our ECO-2000 ZC window film provides digital printers with an environmentally friendly recycled product that was specifically designed for use in UV Ink-Jet presses.

## **2. Reduce energy consumption in the production process (or work with products that did).**

A focus on renewable and recyclable materials can diminish the consumption of petroleum resources in production while also reducing CO2 emissions. For example, up to [40% of PET plastic’s energy use](http://www.petresin.org/news_introtoPET.asp) is trapped within the raw materials. Recycling PET plastic is a great way to recapture and reuse that energy. 

The result? Our [eco-friendly recycled digital window graphics](https://blog.digitalwindowgraphics.com/create-more-eco-friendly-windows-with-lintec-window-graphics) slash CO2 emissions by 24% and the energy used in the production process by 40%. Just one ton of recycled PET saves [48 million BTUs](http://www.petresin.org/pdf/FranklinLCISodaContainers2009.pdf) of energy and eliminates 3,000 pounds of greenhouse gas emissions compared to new plastic.

## **3. Help customers earn LEED points for recycled materials — and let them know.**

Many eco-conscious building owners are interested in distinguishing their building for it’s environmentally friendly features. There are few better ways to do this than with a framed LEED certification that attests to the sustainable nature of the building. 

Did you know that eco-friendly window graphics can contribute towards a building’s application for LEED certification? It’s [possible to earn a LEED point](https://blog.digitalwindowgraphics.com/getting-started-with-green-building-architecture) when at least 25% of its materials have a minimum of 20% post-consumer recycled content or 40% post-industrial recycled content. LEED rewards the use of recycled printing materials, and you can give your customers a heads up that your products can help.

Looking for more information on sustainable printing solutions and eco-friendly materials? Get in touch with [LINTEC of America](https://www.digitalwindowgraphics.com/) and we can answer your questions and help you identify the right steps for your brand.

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